Volume UP: Fotis Filippou on developing winning advocacy campaigns

K2.0 brings Campaigns Director for Europe at Amnesty International to Prishtina for a public talk on Dec. 17 and a Masterclass on Dec. 18.

Fotis Filippou is Deputy Regional Director and Campaigns Director for Europe at Amnesty International, leading the organization’s campaigns in the region. Over the last 12 years he has managed campaigns that have mobilized people around the world to take action that led to changes in policy, as well as people’s lives.

Filippou has led campaigns on several human rights issues, including freedom of expression and the right to peaceful protest, protection of human rights defenders, the rights of refugees and migrants, LGBTIQ people, and minorities such as the Roma. He has trained hundreds of activists and campaigners to use collaborative methods to plan effective, people-powered campaigns.

In Kosovo, the need for social change is pressing, and the means of spreading that message has been given new opportunities by 21st century technology. Human rights advocates and proponents of social change are working on adapting to this evolving process of global creative campaigning, but there are challenges and issues that intermingle in the process of empowerment and effective mass mobilization.

On Dec. 17 at 18:00 at K2.0’s new space, Fotis Filippou will talk about how human rights activists can make use of mass communication techniques and the power of the media to mobilize people in the pleas for justice and positive change.

*Translation in English/Albanian will be provided.

[Masterclass] Creative Advocacy Campaigning

The following day, Tuesday Dec. 18, Fotis Filippou will hold a masterclass on creative advocacy campaigning. The masterclass will cover techniques and strategies for effective campaigns and mass mobilization. Participants attending the training will:

– Go through the core building blocks of effective people-powered campaigns

– Explore storytelling techniques and how to build compelling narratives that connect people’s hearts and minds behind a call to action

– Explore real examples of past creative advocacy campaigns

– Apply key lessons through practical exercises

The training will run from 10:00 to 14:00 and will be held at K2.0’s New Space. We kindly ask you to send an email to [email protected] with the subject “Volume UP” to register (for free) as a participant. The deadline for registration is 12:00 on Monday, Dec 17.

As the training places are limited and will be given to the first 20 persons who register via email, please make sure you join us if you register for this unique opportunity!

*Translation in English/Albanian will be provided.

Volume UP is a K2.0 program focused on exploring journalism models and communication approaches that change our perceptions of reality and collectivity in our daily life, beyond the everyday 24/7 news cycle.K

This Volume UP edition is financially supported by the Embassy of the Kingdom of the Netherlands in Prishtina.