Consumerism is redefining our holiday spirit

Influenced by media and advertising, the holidays slowly shifted from their original meaning of focusing on community bonding to one of consumerism.

In this framework, buying gifts becomes less about the emotional connection between the giver and receiver and more about fulfilling societal expectations.

Each year, five billion pounds of waste is generated through returns, creating unnecessary waste and driving up emissions, all in the name of regret or convenience.