Blogbox | LGBTQ+

From taboo to tabloid press

By - 05.10.2023

The exploitation of queer culture in the world of comedy.

Queer culture is a means of expression and resistance for many members of the LGBTQ+ community, but it is often deemed unacceptable in societies that uphold patriarchal and heteronormative traditions.

Society often tries to marginalize, suppress and stigmatize these forms of cultural expression, which do not align with rigid social norms. However, members of the LGBTQ+ community do not back down. They use art and culture as tools in their activism and fight to have their voices heard.

Drag shows, which are primarily a form of entertainment, are an example of this. They’ve also long been a powerful tool for raising awareness, deepening understanding and promoting respect for rights and freedom of expression, regardless of sexuality or gender identity.

In addition to being performance art, drag shows are part of the fight for a fairer and more equal society.

After attending many drag shows in Kosovo, I was inspired to research the history of this art form. In doing so, I noticed an interesting and contradictory phenomenon. The public in Kosovo accepts comedians who use elements of queer or drag culture, but dismiss the drag artists themselves, whether queer or not.

This was illustrated in December 2022, when actor Edon Shileku joined the reality show Big Brother VIP Kosova, making his entrance as Victoria Owns, his drag persona. The audience disapproved of Shileku’s performance, but another contestant, Vedat Bajrami, an actor known for portraying women in his comedy skits, received a favorable response from the audience.

Between activism and spectacle

Drag shows have roots that date back to when male actors would dress as women to portray female characters on stage, such as in Shakespeare’s time and the classical theaters of ancient Greece.

Drag, as an art form that serves to raise awareness of LGBTQ+ rights, started gaining popularity in the 20th century, particularly during the 1920s and 1930s in New York City and San Francisco. Some of the pioneers include artists such as Marsha P. Johnson, a trans activist and a central figure of the Stonewall uprising, and Divine, the drag persona of American actor Harris Glenn Milstead. These pioneers helped shape the drag scene as a platform for resistance, expression and creativity.

Drag shows have also become a powerful form of art and resistance in Kosovo. Although it might seem to be a recent phenomenon, drag has existed in Kosovo for a while. In the 1990s, drag parties were mainly organized in homes and other private spaces. Nowadays, drag shows are increasingly common in public spaces. In the past year, drag performances have found a new home in the center of Prishtina at Bubble, Kosovo’s first LGBTQ+ bar.

Although they happen frequently, the media coverage of drag performances and queer culture is limited. But a year ago, in December 2022, something monumental happened. The Kosovar public witnessed a drag performance on national television with Shileku’s performance as Victoria Owns, which marked an important moment for the visibility of queer art and its cause. 

However, his participation in the reality show quickly became the target of hateful and threatening comments on social media. On Klan Kosova television’s social media pages, almost every post about the drag queen Victoria Owns was met with comments calling for his removal from the show and a boycott. There were also calls to prevent children from watching what critics said would be degenerating for the youth.

Shileku struggled to be accepted even within the house. In addition to being a drag queen, Shileku also revealed that he is bisexual. As well as the influx of hateful comments online, several other contestants openly rejected Shileku. In their interactions and remarks, these reality show participants made their homophobic and transphobic biases clear.

The public are more willing to embrace those who use drag for comedic purposes, than drag artists who are trying to be accepted.

Ironically, many who object to the art of drag also find it entertaining when men dress and perform as women, but only when it’s framed as a comedy skit and is not identified as drag.

Towards the end of the season, well-known actor Vedat Bajrami also joined the reality show. His entry caused a significant buzz and resulted in a surge in viewership. Bajrami was met with supportive comments from the audience and extraordinary hospitality from the other contestants.

During his career, Bajrami has played many roles dressed as a woman. He has worn the traditional baggy women’s apparel dimija, dresses and make-up — all of which are associated with drag. He even did so while on the reality show. 

Because Bajrami did not use the term drag and dressed up as a woman in the name of comedy, he was spared from the hateful comments. He is widely supported and adored for his artistic expression.

What’s more concerning is that drag, an expression of individual freedom and revolt against oppression, is often misappropriated by male comedians. They create comedy skits or post short videos on social media, often dressed as women to mock women or LGBTQ+ people, all to the public’s approval.

The exploitation of drag and queer culture

It is undeniably exploitation when comedians embrace this art form to attract an audience and make money without any real connection to the experiences and struggles of the LGBTQ+ community or the making of queer art. They act in a way that trivializes and often falsifies the entire culture.  

This behavior not only adds to stigmatization and stereotypes, but also leads to financial gain from appropriating a culture that has spent decades fighting for acceptance and equal rights. This practice turns queer identities and performances into an object of ridicule, while authentic queer culture is marginalized.

Performers like Shileku exemplify the strength and courage needed to be different in a society that is still not ready to accept change. Despite the backlash, Shileku has, as an actor, drag queen and bisexual man, pushed the boundaries of what society deems acceptable.

It is essential to respect and appreciate the depth and diversity of every culture. It’s a positive step to see a drag performance on a national TV for the first time and to open up a debate about it. However, we must be careful that this inclusion doesn’t become a form of exploitation.

Everyone should interact with other cultures with empathy and respect. Only in this way can we ensure a more equal and interconnected world, where all voices and experiences are valued equally.

Feature Image: K2.0.

This blog was published with the financial support of the European Union as part of the project “Diversifying voices in journalism.” Its contents are the sole responsibility of Kosovo 2.0 and do not necessarily reflect the views of the European Union.

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